Ikea pencils are an iconic element of the Swedish brand. However, their use by consumers has decreased by up to 60%.

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How do we reverse this effect and give new life to the Ikea pencils without modifying their production line?

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Creating a biodegradable capsule, which adheres to the already manufactured pencil, with flower seeds inside. Thus, the most important pencil in the world, returns to the home of consumers to give it more life.