I’m Manu, an Art Director and creative thinker with 9+ years of experience in advertising, working across brands, campaigns, entertainment and visual storytelling. I build AI-driven creative workflows and technical experiments that bring together generative media, APIs, automation and cloud technologies — from the first idea to a finished, usable output. Alongside advertising, I develop creative production systems that make experimentation more repeatable, documentable and scalable. My technical work includes AWS, serverless applications, generative AI APIs and automation. I’m always looking for new ways to turn a good idea into something people can actually see, feel and experience.